Privacy Policy of www.ernesto-alaimo.com

This Application collects certain Personal Data from its Users.

Users may be subject to different levels of protection. Some Users therefore enjoy superior protection. The User may contact the Data Controller for further information on the levels of protection.

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Data Controller

Komorebi di Alaimo Ernesto – Via Montevergini, 3 – 90134 Palermo (Italy)

Data Controller’s email address: info@ernesto-alaimo.com

Types of Data Collected

Among the Personal Data collected by this Application, independently or through third parties, there are: Tracking Tool; Usage data; email; telephone number.

Full details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the Data is collected.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Application.
Unless otherwise specified, all Data required by this Application is mandatory. If the User refuses to communicate them, it may be impossible for this Application to provide the Service. In cases where this Application indicates certain Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.
Users who have doubts about which Data are mandatory are encouraged to contact the Data Controller.
Any use of Cookies – or other tracking tools – by this Application or by the owners of third-party services used by this Application has the purpose of providing the Service requested by the User, in addition to the additional purposes described in this document and in the Cookie Policy.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Application.

Methods and place of processing of the Data collected

Processing methods

The Data Controller adopts the appropriate security measures aimed at preventing unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out using IT and/or telematic tools, with organizational methods and logics strictly related to the purposes indicated. In addition to the Data Controller, in some cases, other parties involved in the organization of this Application (administrative, commercial, marketing, legal staff, system administrators) or external parties (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, as Data Processors by the Data Controller, may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.

Place

The Data are processed at the Data Controller’s operational offices and in any other place where the parties involved in the processing are located. For more information, please contact the Data Controller.
Your Personal Data may be transferred to a country other than the country in which you are located. To obtain further information on the place of processing, the User may refer to the section relating to the details on the processing of Personal Data.

Retention period

Unless otherwise stated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be kept for a longer period due to any legal obligations or on the basis of the Users’ consent.

Purposes of the Processing of the Data collected

The User’s Data are collected to allow the Data Controller to provide the Service, comply with legal obligations, respond to requests or executive actions, protect its rights and interests (or those of Users or third parties), identify any malicious or fraudulent activities, as well as for the following purposes: Statistics, Payment Management, Remarketing and behavioral targeting, Advertising, Heat Mapping and Session Recording, Tag Management, and Contacting You.

To obtain detailed information on the purposes of the processing and the Personal Data processed for each purpose, the User may refer to the section “Details on the processing of Personal Data”.

Details on the processing of Personal Data

Personal Data are collected for the following purposes and using the following services:

Contacting You

Contact by phone (this Application)

Users who have provided their telephone number may be contacted for commercial or promotional purposes related to this Application, as well as to fulfill support requests.

Personal Data processed: telephone number.

Contact form (this Application)

By filling in the contact form with their Data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated in the header of the form.

Personal Data processed: email.

Payment management

Unless otherwise specified, this Application processes all payments by credit card, bank transfer, or other means through third-party payment service providers. In general, and unless otherwise stated, Users are requested to provide payment details and personal information directly to such payment service providers.
This Application is not involved in the collection and processing of this information: instead, you will only receive a notification from the payment service provider in question about the successful payment.

Stripe ( Stripe Technology Europe Ltd)

Stripe is a payment service provided by Stripe Technology Europe Ltd.

Personal Data processed: email.

Place of processing: Ireland – Privacy Policy.

PayPal (PayPal)

PayPal is a payment service provided by PayPal Inc., which allows you to make online payments.

Personal Data processed: Usage data.

Place of processing: Consult the PayPal privacy policy – Privacy Policy.

Klarna (Klarna AB)

Klarna is a payment service provided by Klarna AB.

Personal Data processed: Usage data.

Place of processing: Sweden – Privacy Policy.

Tag management

This type of service is functional to the centralized management of the tags or scripts used on this Application.
The use of these services involves the flow of User Data through them and, where applicable, its retention.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data processed: Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Heat mapping and session recording

Heat mapping services are used to identify the areas of this Application with which Users interact most frequently, in order to detect which of them attract the most interest. These services allow you to monitor and analyze traffic data and are used to track your behavior.
Some of these services may record sessions and make them available for later viewing.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Hotjar is a heat mapping and session recording service provided by Hotjar Ltd.Hotjar
respects the generic “Do Not Track” headers. This means that the browser can tell the script not to collect any data from the User. This is a setting that is available in all major browsers. More information about opting out of Hotjar can be found here.

Personal Data processed: Usage Data; Tracking Tool; various types of Data as specified in the privacy policy of the service.

Place of processing: Malta – Privacy Policy – Opt Out.

Advertising

Some of the services listed below may use Trackers to identify you, or use behavioral retargeting, i.e. display advertisements tailored to your interests and behavior, or measure ad performance. For more information on this, we suggest you check the privacy policies of the respective services. Generally, services of this type offer the possibility of disabling such tracking. In addition to any opt-out features provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the appropriate section “How to opt out of interest-based advertising” in this document.

Meta Ads Conversion Tracking (Meta Pixel) (Meta Platforms Ireland Limited)

Meta ads conversion tracking (Meta pixel) is a statistics service provided by Meta Platforms Ireland Limited that links data from the Meta ad network with actions taken within this Application. The Meta pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads.

Personal Data processed: Usage Data; Tracking Tools.

Place of processing: Ireland – Privacy Policy – Opt out.

Facebook Lookalike Audiences (Facebook Ireland Ltd)

Facebook Lookalike Audiences is an advertising and behavioral targeting service provided by Facebook Ireland Ltd that uses Data collected through Facebook’s Custom Audiences service in order to show advertisements to Users with similar behaviors to Users who are already on a Custom Audiences list based on their previous use of this Application or their interaction with relevant content through Facebook’s applications and services. Facebook.
Based on this Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audiences.

Users may opt out of using Facebook Trackers for ad personalization by visiting this opt-out page.

Personal Data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

Hotjar is a statistical service provided by Hotjar Ltd.Hotjar
respects the generic “Do Not Track” headers. This means that the browser can tell the script not to collect any data from the User. This is a setting that is available in all major browsers. More information about opting out of Hotjar can be found here.

Personal Data processed: Usage Data; Tracking Tools.

Place of processing: Malta – Privacy Policy – Opt Out.

TikTok Conversion Tracking (TikTok Technology Limited)

TikTok Conversion Tracking is a statistics service provided by TikTok Technology Limited that connects data from the TikTok ad network with actions taken within this Application. The TikTok pixel tracks conversions that can be attributed to TikTok ads and allows you to target groups of Users based on their previous use of this Application.

Personal Data processed: Usage data.

Place of processing: Ireland – Privacy Policy.

Google Ads Conversion Tracking (Google Ireland Limited)

Google Ads Conversion Tracking is a statistics service provided by Google Ireland Limited that links data from the Google Ads ad network with actions taken within this Application.

Personal Data processed: Usage Data; Tracking Tools.

Place of processing: Ireland – Privacy Policy.

Google Ads Similar Audiences (Google Ireland Limited)

Similar Audiences is an advertising and behavioral targeting service provided by Google Ireland Limited that uses Google Ads Remarketing Data to show advertisements to Users with similar behaviors to other Users who are already on the remarketing list due to their previous use of this Application.
Based on this Data, personalized ads will be shown to Users suggested by Google Ads Similar Audiences.

Users who do not want to be included in similar audiences can opt out of participating and disable the use of Ad Trackers by visiting: Google Ads Settings.

For an understanding of Google’s use of Data, please see Google’s Partner Policy.

Personal Data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Remarketing e behavioral targeting

This type of service allows this Application and its partners to communicate, optimize and serve advertisements based on the User’s past use of this Application.
This is facilitated by tracking Usage Data and using Trackers to collect information that is then transferred to partners who manage remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email lists.
Generally, services of this type offer the possibility of disabling such tracking. In addition to any opt-out features provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the appropriate section “How to opt out of interest-based advertising” in this document.

Facebook Remarketing (Facebook Ireland Ltd)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of this Application with the Facebook advertising network.

Personal Data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Facebook Custom Audiences (Facebook Ireland Ltd)

Facebook Custom Audiences is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of this Application with the Facebook advertising network.

Users may opt out of using Facebook’s Trackers for ad personalization by visiting this opt-out page.

Personal Data processed: email; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Remarketing TikTok

Remarketing TikTok is a remarketing and behavioral targeting service provided by TikTok Information Technologies UK Limited or TikTok Technology Limited, depending on how the Data Controller manages the processing of Data, which connects the activity of this Application with the TikTok advertising network.

Personal Data processed: Usage data.

Place of processing: United Kingdom – Privacy Policy; Ireland – Privacy Policy.

Remarketing Google Ads (Google Ireland Limited)

Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

For an understanding of Google’s use of Data, please see Google’s Partner Policy.

Users may opt out of using Google Trackers for ad personalization by visiting Google’s Ads Settings.

Personal Data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of the User’s behavior.

Google Analytics (Universal Analytics) (Google Ireland Limited)

Google Analytics (Universal Analytics) is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize ads in its advertising network.

For an understanding of Google’s use of data, please see Google’s partner policy.

Personal Data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Learn how to opt out of interest-based advertising

In addition to any opt-out function provided by any of the services listed in this document, Users can read more about how to opt out of interest-based advertising in the appropriate section of the Cookie Policy.

Further information on the processing of Personal Data

Selling goods and services online

The Personal Data collected is used for the provision of services to the User or for the sale of products, including payment and possible delivery. The Personal Data collected to complete the payment may be those relating to the credit card, the current account used for the transfer or other payment instruments provided. The Payment Data collected by this Application depends on the payment system used.

This Application makes use of Trackers. To find out more, Users can consult the Cookie Policy.

This section applies to all users in the European Union, in accordance with the General Data Protection Regulation (the “GDPR”) and, for such Users, supersedes any other information that may diverge or conflict with the privacy policy. Further details regarding the categories of Data processed, the purposes of the processing, the categories of recipients of the Personal Data, if any, and further information about the Personal Data can be found in the “Detailed information on the processing of Personal Data” section within this document.

Legal basis of the processing

The Data Controller processes Personal Data relating to the User in the event that one of the following conditions exists:

  • the User has given consent for one or more specific purposes.
  • the processing is necessary for the performance of a contract with the User and/or the execution of pre-contractual measures;
  • the processing is necessary to comply with a legal obligation to which the Data Controller is subject;
  • the processing is necessary for the performance of a task carried out in the public interest or for the exercise of official authority vested in the Data Controller;
  • the processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.

However, it is always possible to request the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on the law, provided for by a contract or necessary to conclude a contract.

Learn more about retention time

Unless otherwise stated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be kept for a longer period due to any legal obligations or on the basis of the Users’ consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the execution of such contract is completed.
  • Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until such interest has been satisfied. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.

When the processing is based on the User’s consent, the Data Controller may retain the Personal Data for longer until such consent is withdrawn. In addition, the Owner may be obliged to keep Personal Data for a longer period to comply with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiry of this term, the right of access, cancellation, rectification and the right to data portability can no longer be exercised.

Your rights under the General Data Protection Regulation (GDPR)

Users may exercise certain rights with reference to the Data processed by the Data Controller.

In particular, within the limits provided for by law, the User has the right to:

  • withdraw consent at any time. The User may revoke the consent to the processing of their Personal Data previously expressed.
  • object to the processing of their Data. The User may object to the processing of their Data when it takes place on a legal basis other than consent.
  • access your Data. The User has the right to obtain information on the Data processed by the Data Controller, on certain aspects of the processing and to receive a copy of the Data processed.
  • verify and request rectification. You can verify the accuracy of your Data and request that it be updated or corrected.
  • obtain the restriction of processing. The User may request the restriction of the processing of their Data. In this case, the Data Controller will not process the Data for any other purpose than their storage.
  • obtain the deletion or removal of your Personal Data. The User may request the deletion of his/her Data by the Data Controller.
  • receive your Data or have them transferred to another controller. The User has the right to receive his/her Data in a structured, commonly used and machine-readable format and, where technically feasible, to obtain its unhindered transfer to another controller.
  • lodge a complaint. The User may lodge a complaint with the competent data protection supervisory authority or take legal action.

Users have the right to obtain information regarding the legal basis for the transfer of Data abroad, including to any international organization governed by international law or consisting of two or more countries, such as the UN, as well as regarding the security measures adopted by the Data Controller to protect their Data.

Details on the right to object

When Personal Data are processed in the public interest, in the exercise of official authority vested in the Data Controller or to pursue a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that, if their Data are processed for direct marketing purposes, they can object to the processing at any time, free of charge and without providing any reason. If Users object to processing for direct marketing purposes, Personal Data is no longer processed for such purposes. To find out whether the Data Controller processes Data for direct marketing purposes, Users can refer to the respective sections of this document.

How to exercise your rights

Any requests to exercise the User’s rights can be addressed to the Data Controller through the contact details provided in this document. The request is free of charge and the Data Controller will respond as soon as possible, in any case within one month, providing the User with all the information required by law. Any rectification, erasure or limitation of processing will be communicated by the Data Controller to each of the recipients, if any, to whom the Personal Data have been transmitted, unless this proves impossible or involves a disproportionate effort. The Data Controller shall notify the User of these recipients if he/she so requests.

Further information on treatment

Defense in court

The User’s Personal Data may be used by the Data Controller in court or in the preparatory stages of its possible establishment to defend against abuses in the use of this Application or related Services by the User.
The User declares to be aware that the Owner may be obliged to disclose the Data by order of public authorities.

Specific information

At the request of the User, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For needs related to operation and maintenance, this Application and any third-party services used by it may collect system logs, i.e. files that record interactions and which may also contain Personal Data, such as the User’s IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application and, if technically and legally feasible, by sending a notification to Users through one of the contact details in its possession. Please consult this page frequently, referring to the date of last modification indicated at the bottom.

If the changes concern processing whose legal basis is consent, the Data Controller will collect the User’s consent again, if necessary.

Personal Data (or Data)

Personal data is any information which, directly or indirectly, including in connection with any other information, including a personal identification number, identifies or identifies a natural person.

Usage Data

This is the information collected automatically through this Application (including by third-party applications integrated into this Application), including: the IP addresses or domain names of the computers used by the User who connects with this Application, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the User’s IT environment.

User

The individual using this Application who, unless otherwise specified, is the Data Subject.

Interested

The natural person to whom the Personal Data relates.

Data Processor (or Processor)

The natural person, legal person, public administration and any other entity that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Data Controller)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the means adopted, including the security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This app

The hardware or software tool by which Users’ Personal Data is collected and processed.

Service

The Service provided by this Application as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union contained in this document is intended to extend to all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Trackers that consist of small pieces of data stored within the User’s browser.

Tracking Tool

Tracking Tool means any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting – which allows Users to be tracked, for example by collecting or saving information on the User’s device.

Legal references

Unless otherwise specified, this privacy policy applies exclusively to this Application.

Last modified: October 4, 2024